Every year, I see small business owners struggling to charge what they’re worth, fighting to get noticed by prospective customers and blowing time and money on marketing that just doesn’t work… and I noticed this all came down to a SINGLE + CRITICAL PROBLEM…

Hi, I'm Lara McCulloch,

And I’ve got an important question for you...

Why are so many small business owners FAILING to cut through the sea of sameness and MAKE REAL MONEY when the OPPORTUNITY is clearly there?

Obviously, there's a TON of people in your industry who are KILLING IT. They’re the ones everyone knows, who are able to charge the big bucks and work with the big-name clients. 

But SO FEW business owners know how to do it well. Most don't even know where to START. 

So they waste valuable time and money on marketing tactics other people tell them they need to do, and don’t see any results. Or, worse, they do absolutely nothing and stay the industry’s best-kept-secret.

Bottom line is they’re not in-demand.

Allow me to be direct:

You have a ton of expertise....

So why aren’t YOU generating the revenue you deserve?

Why aren't you demanding a premium for your services, working with dream clients who seek you out AND have a waiting list of people who want to work with you?

With all of your years of experience, hard work, late hours, problem solving and expertise-building, don’t you think you deserve to be making more money and enjoying your time making it?

Well, I do.

The issue ISN’T lack of desire or knowledge.

So, what’s the SINGLE and CRITICAL PROBLEM? 


You NEED business to keep the lights running and doors to your business open. So, you work with OK clients and you compete on price where possible to win those jobs and you really don’t have much time or money or knowledge to do any marketing. And you feel STUCK on a hamster wheel.


Can you relate? 

Sure, it’d be nice to get those high paying clients or to win those big jobs…but how?

You don't know what to DO to become an in-demand brand.

You don't know how to stand out from the sea of sameness, find those big-budget clients, confidently secure big ticket business and turn them into a volunteer salesforce who sell your business for you…for free.

Am I right?

Maybe deep down you question if you’re good enough to demand a higher price.

Or perhaps you fear taking a step and failing.

Or maybe you just don’t know where to start...

.... and that's okay. Fear and uncertainty are normal.

Truly SMART marketers want to be thoughtful about where they spend their valuable time and money. They want to ensure they can provide value to the people they serve. And they want to have a clear path for success. 

If you agree with this, then I bet you can ALSO AGREE that it’s really SMART to get EXCELLENT TRAINING from someone who has a proven track record at building strong brands, pulling companies out of the commodity trap and converting all of this to BIG-TIME SALES, right?

Well, that’s me.

And I want to help YOU.

That's why I'm inviting you to join my private group coaching mastermind, called BRAND IN DEMAND.

Just read all the details you want. But whatever you do, do yourself this extraordinary favor today: SIGNUP. I stand 100% behind this program. 

You have a talent that you need to get out to the world. I can help you decipher exactly what it is so you can monetize it, share it, and build REAL revenue from it. But you'll have to get the training you need and signup now.


Join the NEW Brand In Demand and I'll teach you step-by-step how to position your brand so your prospective customers not only choose you, but they see you as THE ONLY CHOICE. Choose your preferred payment option now:

What You Get:

When you become a BRAND IN DEMAND member, you unlock access to:

  • LIVE Brand In Demand training with ME, every week for 8 weeks, including laser group coaching calls so you can get answers to your burning business questions. (Value: $3,200)

  • Brand In Demand 8-week online training course. (Value: $1,990)

  • 1 - 30 minute 1-on-1 coaching call with ME at the end of the program to answer any implementation questions or questions you didn't feel comfortable asking in the group. (Value: $300)

  • Accountability check ins from me to make sure you stay on track as you go through the program.

  • Access to our private, members-only Facebook group for peer support.

Fast Action Bonuses: Unlock these bonuses if you register now!

After the Fast Action registration deadline, these 2 bonuses, valued at almost $2,000, will disappear. (Use your coupon code on checkout to claim your bonuses)

  • 1) One-Time Pricing for Association Members

    $600 value

    For acting swiftly and decisively, I'm offering a one-time bonus to association members only. To take advantage of this special price, please input your coupon code when you register.

  • 2) SUPER ADVANCED: Access to Marketing Action Plan Academy

    $1,390 value

    For the first time, I'm offering her 6-week marketing action plan video training program FOR FREE when you register now. Learn step-by-step how to build a marketing plan that's easy to follow and designed to actually get you results (even if you're brand new to marketing).

What Is Marketing Action Plan Academy?

Do you feel stressed, overwhelmed or unsure about how to create a marketing plan that works? Do you lack the time, resources and focus to stick to a plan? Or, have you tried marketing in the past, but nothing seems to work?

The Start Some Shift Marketing Action Plan Academy is a 6-week online training program to help you create a marketing plan that’s easy to follow and gets you from where you are today to real, measurable results!

This intensive has been designed for your success. In it, you'll unlock:

  • World-class guidance, lessons & secrets from the most successful brands in the world (that I've worked directly with), 
  • Tools and templates that'll have you connecting the dots between the lessons and action plans for your business,


It’s elite training for action-takers. Whether you have a business and are ready to grow or you're established feeling stuck, the Marketing Action Plan Academy will help you confidently reach your dreams and overcome your biggest marketing frustrations.


What's Included?

When you become a Marketing Action Plan Academy member, you gain access to:

  • 6 weeks of weekly video lessons to get you from where you are today to a clear plan of attack.
  • Weekly action blueprints & worksheets that have you applying the lessons directly to your business challenges & opportunities.


Course Curriculum

  • How to make sure you know exactly what you want to accomplish with your marketing, so you don't waste time, money or resources
  • How to uncover who you're going to market to (and where to find them)
  • How to get your target market to choose you and not your competition
  • How to confidently pick the right marketing channels to minimize time and budget and maximize your results
  • How to craft your marketing strategy so you stand out from the noise, not become a part of it
  • How to build an effective and realistic plan that you can actually follow (even if you have little time and no budget)

Join Brand In Demand Right Now

and get these exclusive bonuses


LIVE Brand In Demand training with ME, every week for 8 weeks
$3,200

Brand In Demand 8-week online training course
$1,990

1 - 30 minute 1-on-1 coaching call 
$300

One-Time Pricing for Association Members
$600

Access to Marketing Action Plan Academy
$1,390


TOTAL VALUE OF BONUSES   $7,480

Register Now For ONLY:

Who's Brand In Demand For?

It's for you if...

  • Your business has been established for more than a year. Whether your business has been around for 20+ years or a year, as long as you already have a business model, are pulling in revenue & have experience working with customers, you will get great value.
  • Your end goal is generating sales.
  • You find yourself either competing on price a lot or hearing the words: "we found someone cheaper"
  • You are the owner of a business OR an employee with a marketing focus OR you are a marketing professional.
  • You need expert guidance. And, you thrive on no-nonsense, no-fluff, straight-shooting direction.
  • You really value having someone to help you stay accountable.
  • You want to be around other awesome people.

What Our Students Are Saying

5 star rating

A Powerful Tool for Change

Liese Gardner

This course was just what I needed as I worked through the how's and why's of adding a new service to my consulting business. The well-thought-out plan helped me plot out a strategy, get structure, feedback and clarity on my ideas, and discover ne...

Read More

This course was just what I needed as I worked through the how's and why's of adding a new service to my consulting business. The well-thought-out plan helped me plot out a strategy, get structure, feedback and clarity on my ideas, and discover new techniques that would help me go full speed ahead.

Read Less
5 star rating

Amazing. Clear Direction for Business Owners

Laura Fedorowicz

After completing this thoughtfully put together course I have a clear understanding of where to take my business. Lara leads you through your why, goal setting, and how to stand out in the crowd. Her experience and leadership are so valuable. The ...

Read More

After completing this thoughtfully put together course I have a clear understanding of where to take my business. Lara leads you through your why, goal setting, and how to stand out in the crowd. Her experience and leadership are so valuable. The course is easy to follow- and set up in achievable units. I definitely recommend.

Read Less
5 star rating

Shift your marketing plan!

Kat Parsons

This course has helped our small business find our sweet spot, translate it into a straightforward and effective message and THEN figure out the best source and angle for acquiring and retaining new clientele. If you're ready to up-shift your bu...

Read More

This course has helped our small business find our sweet spot, translate it into a straightforward and effective message and THEN figure out the best source and angle for acquiring and retaining new clientele. If you're ready to up-shift your business, Lara has all the tools you need to get there!

Read Less

About The Instructor

Lara McCulloch

Lara McCulloch

Chief Shift Disturber

A renowned, results-driven marketing expert with over 20 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Shell, Lara brings ‘Big Brand Thinking’ to small business.Her consulting firm is focused on building growth, reputation and evangelism for companies around the world. She’s been touted as a pioneering force in the marketing revolution, founding one of the world’s first twitter communities, #eventprofs, which was featured in Tim O'Reilly's The Twitter Book and producing the New & Noteworthy Start Some Shift podcast. She’s travelled throughout the world as a keynote speaker and workshop facilitator, changing the way that companies think about their brands.The culmination of Lara’s passion and experience has heralded leadership posts on numerous industry Advisory Boards, a monthly column for an international magazine and recognition by ILEA for dedication, spirit and leadership. She was named Top 40 under 40 by Ignite and Rejuvenate Magazines, honored with the Spirit of the Industry award by CEI and was esteemed with the title of Industry Innovator by BizBash Magazine.She graduated from Ivy Business School’s Executive Program, but it’s the title of Mom that brings her the most pride. When she's not building lego with her son, she's been known to board down active volcanoes, spelunk 16 stories underground, bungee jump over a rainforest, swim with sharks and jump from a plane at 15,000 feet.

You're Just One Click Away From Being In-Demand

What is it costing you to lose business to lower-priced competitors? Let me save you the time to learn so you can start generating REAL money.

Join The Club!

FAQ

  • When does Brand In Demand start?

    Official start day is October 22nd!

  • How long is the program and how does it work?

    The course runs for a total of 8 weeks. Every Monday a new video lesson and worksheets are released. And once a week we will have our scheduled group coaching call where I'll laser-coach you through any questions so you feel confident and continue your momentum.

  • How much work is involved?

    Generally speaking, you should anticipate about 1-2 hrs a week for you lesson plans, worksheets and homework + 1 hr for your group coaching calls. And, don't forget that you have access to all of the content for a full year, so you can go back at any time to revisit lessons.